Google Capitalism

  • Christian Fuchs Uppsala University, Department of Informatics and Media

Abstract

This paper analyzes Google’s political economy. In section 2, Google’s cycle of capital accumulation is explained and the role of surveillance in Google’s form of capital accumulation is explained. In section 3, the discussion if Google is “evil” is taken up. Based on Dallas Smythe’s concept of the audience commodity, the role of the notion of Internet prosumer commodification is stressed.

Author Biography

Christian Fuchs, Uppsala University, Department of Informatics and Media
Christian Fuchs is professor and chair in media and communication studies at Uppsala University's Department of Informatics and Media. He is board member of the Unified Theory of Information Research Group and editor of tripleC (cognition, communication, co-operation): Journal for a Global Sustainable Information Society. He holds a venia docendi in the field of ICTs and society.
His research interests are: critical theory, social theory, media and society, ICTs and society, information society theory/research, political economy. He is author of many publications in these fields, including the books 'Internet and Society: Social Theory in the Information Age' (Routledge 2008), which presents a social theory of contemporary society with a special consideration of media, information, and technology, and the book 'Foundations of Critical Media and Information Studies' (Routledge 2011), which is an introduction to the theoretical and methodological foundations of critical media studies and critical information science.
He is co-ordinator of the research project 'Social Networking Sites in the Surveillance Society' (funded by the Austrian Science Fund FWF) and management committee member of the EU COST Action 'Living in Surveillance Societies'.
URL: http://fuchs.uti.at
Published
2012-01-30
Section
"Critical Theory and Political Economy of the Internet @ Nordmedia 2011" (ed. Christian Fuchs, Göran Bolin)