The Gig Public and the Hypermodern Condition: Platforms, Algorithmic Governance and the Transformation of Publicness. Reflections on Slavko Splichal’s Book “The Gig Public”

Authors

  • Anaïs Djouad EHESS

DOI:

https://doi.org/10.31269/f316n207

Keywords:

platforms, capitalism, publicness, knowledge, performativity, gig public, gig economy, techno-capitalism

Abstract

This article is a reflection on Slavko Splichal’s (2026) book The Gig Public: AI-Driven Contractual and Habits Performativisation of Publicness.

Splichal, Slavko. 2026. The Gig Public: AI-Driven Contractual and Habitual Performativisation of Publicness. London: Anthem Press.

Topics addressed in this review include theories of publicness, the rise of the gig public, the performativisation of publicness, communification, the neutralisation of public discourse, hypermodernity, hypermodern techno-capitalism, algorithmic governmentality, and digital labour.

 

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Author Biography

  • Anaïs Djouad, EHESS

    Anaïs Djouad is a sociologist and associate researcher at the Laboratory of Contemporary Anthropology at the École des Hautes Études en Sciences Sociales. Her research focuses on transformations in work, culture, and individual and collective modes of action in hyper-mediatised societies. She analyses contemporary reconfigurations of the meaning of social practices at the intersection of digital technologies, organisational forms, and cultural dynamics.

    https://hypermodernes.org/

    ORCID: https://orcid.org/0009-0004-5411-8546

Cover of Slavko Splichal's book “The Gig Public”

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Published

2026-03-30

Issue

Vol. 24 No. 1 (2026)

Section

Reflections (Non Peer-Reviewed)

Categories

License

Copyright (c) 2026 tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

tripleC is a peer-reviewed, open-access journal (ISSN: 1726-670X). All journal content, except where otherwise noted, is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 4.0 License.