Cash Burning Machine: Uber’s Logic of Planetary Expansion

  • Luke Munn Western Sydney University
Keywords: Uber, platforms, network effects, expansion, territory, imperialism

Abstract

Uber’s programme of planetary expansion rapidly captures users and integrates cities. Like other platforms, Uber privileges growth at all costs in order to spin up a set of self-reinforcing dynamics like virtuous cycles and network effects. However, drawing on Arrighi, Hobson, and Arendt, Uber can also be understood as a contemporary incarnation of imperialism. Platforms extend their territories in a programme of aggressive expansion rationalized by future financial gains. The article combines these self-perpetuating technical dynamics with the self-expanding logics of empire. Against the assumed brilliance of founders and the strategic innovation of start-ups, this framing highlights some of the uncontrolled forces and overarching imperatives that both invest and constrain platforms.

Published
2019-07-15
Section
Articles