Vincent
Mosco’s Critical-Humanist
Political Economy of Communication
Christian
Fuchs
Paderborn University, Paderborn, Germany, https://www.fuchsc.net
Abstract:
Vincent Mosco
(1948-2024) grounded and advanced the approach of the Political Economy of
Communication (PEC). This paper discusses some aspects of his Critical-Humanist
approach to the Political Economy of Communication. It engages with the foundations
of Vincent Mosco’s thought; the roles that labour and communication play
in it; Karl Marx and Marxian scholarship in Media and Communication Studies; culture,
ideology critique, and the digital sublime; as well as democracy, the media,
and the public good. Vincent Mosco’s life and work will forever be remembered
and will shape future generations of activist-scholars.
Keywords: Vincent Mosco, Political Economy of Communication, Critical Humanism
When my family and I moved from the UK to Germany in 2022, the first message in my new university e-mail account was from my new Faculty’s Dean. The second one came from Vinny Mosco, who congratulated me on my appointment and new job as a media economics professor. Vinny was a generous and compassionate human being and a dedicated Humanist who showed so much sympathy, care, and concern for others – friends, colleagues, workers, the oppressed, and the world. His work on the Political Economy of Communication and the Internet is of extremely high quality and importance and has done much to advance this field of study.
Vinny passed away suddenly and unexpectedly at the age of 75 on February 9, 2024. He leaves behind his partner in life Catherine McKercher, their two daughters Madeline and Rosemary and their partners, his two grandchildren Colin Morton and Noelle, his sister Bernadette, his brother Joe, his nephew Frank, and further family members. He is and will be massively missed by his family, friends, and the international community of critical scholars in Media and Communication Studies.
Vincent Mosco was born on July 23, 1948, as a son of Italian working-class immigrants in New York City where he grew up. Experiencing life in Manhattan’s Little Italy shaped his lifelong awareness of and concern about class, poverty, and labour. He obtained a BA in History from Georgetown University (1970) and a PhD in Sociology from Harvard University (1975). His dissertation, supervised by Daniel Bell, the author of the book The Coming of Post-Industrial Society, focused on “The Regulation of Broadcasting in the United States: A Comparative Analysis”. Vincent Mosco held academic positions in Sociology and Communication Studies at the University of Massachusetts, Lowell (Assistant Professor and Chair, 1973-1977), Georgetown University (Associate Professor, 1978-1981), Temple University (Associate Professor, 1981-1984), Queen’s University (1984-1986, Associate Professor and Professor), Harvard University (Visiting Research Professor, 1993-1994), Carleton University (1989-2003), and again Queen’s University (2003-2011, Professor and Canada Research Chair in Communication and Society). He was a Professor Emeritus at Queen’s University and continued to work professionally after his retirement as a researcher, writer, editor, mentor, speaker, and Distinguished Professor at Fudan University.
Vinny helped to
establish and develop the field of the Political Economy of Communication. He
worked on the foundations of this approach, which resulted in two English
editions of his influential textbook The Political Economy of Communication
which was translated into Chinese, Korean, and Spanish. He applied Critical
Political Economy to a multitude of research topics, including, among others,
the political economy of the Internet, digital media/technologies, knowledge
labour, the labour
movement and trade unionism, media and tech ideologies,
smart cities, cloud computing, big data, the information society, communication
policy, broadcasting, videotex, media utopias and dystopias, media
infrastructures, journalism,
artificial intelligence, electronic surveillance, the media and globalisation,
media and gender, media and democracy, the public sphere, the media in war and
peace, etc.
His work was honoured with various awards, including the C. Edwin Baker Award for Outstanding Scholarship in Media, Markets, and Democracy by the International Communication Association (2019), the Association for Education in Journalism and Mass Communication’s Professional Freedom and Responsibility Award for leadership in research and activism that he obtained together with Catherine McKercher (2014), and the Dallas W. Smythe Award for Outstanding Contribution to Communication Research by the Union for Democratic Communication (2004).
As part of his manyfold professional activities, Vincent Mosco was Chair of the International Association for Media and Communication Research’s (IAMCR) Political Economy Section (1989-1994) and served on the IAMCR’s International Council. Together with Janet Wasko and others, he played a decisive role in creating the Union for Democratic Communications in 1981, a North American association of critical scholars in Media and Communication Studies.
Vinny was a highly reliable and very active member of the editorial board of the journal tripleC: Communication, Capitalism & Critique since 2009 and the University of Westminster Press’s open access book series Critical Digital and Social Media Studies since 2015. His reviews were of extremely high quality and always timely and right on point. He was the kind of reviewer that editors enjoy working with and depend on. Such reviewers form a minority group in the academic community. They are constructive and critical, thorough, reliable, committed, and timely. The way he supported countless academics in numerous ways was a manifestation of his deep generosity, Humanism, kindness, and compassionateness.
In a recent interview, Vinny ended by saying something that reminds us of the importance of the compassionateness and genuine Humanism that he lived: “I think it is important for academics and activists to recognise the importance of generosity in our lives today. […] If there is an area I think a scholar-activist, particularly in the world we live in today where there is a genuine feeling of being battered and blasted on all sides, [has] to recognise [it is] the need to be generous with ourselves and to be generous with those we care about including those who may oppose what we believe is right“ (Mosco 2024, 51:50-52:18).
In an obituary,
his family writes about Vinny: “He loved helping
his daughters grow into the talented, independent women they have
become. In his final years, nothing made him happier than playing with his
grandchildren, pulling coins out of their ears, pushing them on the swing, or
spraying them with a garden hose. His family, which included dozens of graduate
students who have gone on to scholarly careers of their own, was a source of
enormous pride, joy, and love and they will miss him dearly” (Vincent Mosco’s
Family 2024).
I first
encountered and became aware of Vincent Mosco’s works when as a PhD student I
was interested in how to utilise Marxian Political Economy to understand the
role of computing and information technology in capitalism. Mosco’s textbook
introduction to the field of The Political Economy of Communication
(Mosco 1996, 2008) was for me and countless others a medium of entry into and a
medium for learning about the international community of scholars and research
focused on the critical study of communication and capitalism.
In his
textbook, Mosco introduces and explains seven principles of a Critical
Political Economy analysis of communication: history, totality, moral
philosophy, social praxis, commodification (of content, audiences,
labour-power), space-time, and structuration. Concerning the first “four ideas
at the cornerstone” (Mosco 2009, 26) of the Political Economy of Communication,
he follows an influential essay by Graham Murdock and Peter Golding (2005, 61) who
introduced the first four principles in an essay that was reprinted several
times in an influential introduction to the study of media and society. The
strength of this set of principles is that they are comprehensive and
practically applicable. Teaching and practising the Political Economy of
Communication for me means showing how the application of these seven
principles and their interconnections creates critical insights into communication
phenomena. Critical Political Economy scholars analyse class relations and
class and social struggles in the context of communication and the media. In
doing so, they utilise social research, social theory, and ethics and are
guided by the insights that humans should advance the public good and
democratic communication(s).
What
makes Vincent Mosco’s approach to the Political Economy of Communication
special is his stress on the importance of human activity – labour and praxis.
This means that for him, the Political Economy of Communication is guided by
concrete utopias of a good society, which opens up
connections of scholarship to politics, activism, social movement unionism, and
social struggles. Vinny was an activist-scholar committed to the public good
and analyses guided by the struggle for the public good. Praxis “refers
to human activity and specifically to the free and creative activity by which
people produce and change the world, including changing themselves“
(Mosco 2009, 34). Political Economy “measures political economic
knowledge against the values that guide our praxis, including the social
democratic values of public participation and equality” (Mosco 2009, 11).
Vincent Mosco advocated an approach to Political
Economy that analyses society and communication based on the dialectic of
structures (structuration, commodity structures, class structures, power
structures) and agency (labour, social movement unionism, praxis). Based on
Marx and Giddens, he conceives of structuration as the analysis of how we “are
the product of structures that our social action or agency produces” (Mosco
2009, 185). Critical Political Economy analyses how “social action takes place
within the constraints and the opportunities provided by the structures within
which action happens. We can bring about social change and ‘make history’ but
only under the terms that social structures enable” (Mosco 2009, 16). Such an
approach challenges structuralist Political Economy that is too focused on the
analysis of structures (16). Vincent Mosco emphasizes the interaction of
structures with “agency, social process, and social practice” (16). He
advocated a critical-Humanist approach to the Political Economy of
Communication (PEC).
The importance of the analysis of commodification,
capital(ism), and labour in Vincent Mosco’s approach shows the stress it gives
to the analysis of class relations. Structuration is, however, not purely
focused on class but also on the “mutual constitution of class, gender, and
race” (Mosco 2009, 202). This is also why he points out that PEC is “starting
with the centrality of power in the analysis of communication” (Mosco
2009, 220). Not everyone agrees with this view[1],
but its importance lies in the stress that gender relations, racism, fascism,
nationalism, etc. have economic and class aspects that matter for a
political-economic analysis of communication phenomena. “Social class is the
starting point for examining the process of structuration“ (Mosco
2009, 233).
Class analysis is the “central entry point for comprehending social
life”, including communication”, that needs to be analysed together with “other
dimensions to structuration that complement and clash with social class
analysis, including gender, race, and social movements“ (Mosco 2009, 188). Such an
approach differs from class analysis without domination analysis and domination
analysis without class analysis. It analyses the complex interplays and
dialectics of class and domination. An example is the importance of the
analysis of the situation of women workers in the communication industries (see
Mosco and McKercher 2008, chapter 3), which requires a focus on Feminist
Political Economy, paid and unpaid labour, reproductive labour, and the
gendered structures of communicative capitalism.
Vincent Mosco pointed out the importance of
labour studies as part of the Political Economy of Communication. He warned
against the tendency “to eliminate almost entirely any interest in work and the
labor process in communication“ (Mosco
2009, 233). Mosco and McKercher (2008, 21) ascertained that labour “remains the
blind spot of communication studies”. Today, there is a wealth of analyses of
labour conditions and labour struggles in the media and communication
industries (for overviews, see, for example, Maxwell 2015; Qiu, Maxwell, and
Yeo Forthcoming), which means that the kind of approach that Vincent Mosco favoured has
expanded and become more important.
Vincent
Mosco and Catherine McKercher’s (2008) book The Laboring
of Communication provides an introduction to the
foundations of labour analysis in the Political Economy of Communication. They
distinguish between narrow, expansive, and extended concepts of knowledge
labour. Narrow understandings define knowledge work as labour that is “directly
creative” (24). More expansive concepts see knowledge work as the labour of
those “who handle, distribute, and convey information and knowledge” (24). And
finally, “the most expansive definition of the knowledge worker” includes
“anyone in the chain of producing and distributing knowledge products” (25).
Vincent Mosco
and Catherine McKercher argue that not purely theoretical arguments should be
used for deciding how to best define knowledge labour but rather political
arguments. Historically, trade unions have been weak when they were small and
fragmented. Capital, including media capital, has become more concentrated and
acts globally in the form of global corporations. In the media sector, the
convergence of media technologies has accelerated these trends. When capital is
global, flexible, networked, and monopolised and labour on the contrary
national, inflexible, static, and fragmented, then unions lack the power to practically
challenge the power of global (media) corporations.
Vincent Mosco
and Catherine McKercher argue for an understanding of knowledge labour that can
underpin the creation of large unions and expand trade union power and workers’
power. Therefore, they favour the third, most expansive definition of knowledge
workers, which allows them to make the argument that a large
number of workers should be included in unions that organise service and
knowledge workers. Such an understanding points towards a politics that is
“predicated on questions about whether knowledge workers can unite across
occupational or national boundaries” (Mosco and McKercher 2008, 26) and organises
one big union beyond the “great division that have traditionally constrained
opportunities for resistance and the pursuit of a worker agenda” (11) so that
it becomes easier for knowledge workers to unite. The decisive political
question in this context is: “Will knowledge workers of the world unite?”[2]
(13).
Vinny Mosco worked
himself as an activist-scholar with trade unions such as the Communications,
Energy and Paperworkers Union of Canada and the
Telecommunications Workers Union. Mosco and McKercher use the term “labour
convergence” for the mergers between unions, networked unions, and the creation
of large unions across sectors and national, occupational, and other boundaries
(such as the boundary between media technology and media content, home and
office, paid and unpaid, full-time and part-time, wage-workers
and freelancers, etc.) (41-42). Labour convergence promises the empowerment of
working-class interests. Examples of converged unions are the Communications
Workers of America (CWA) in North America (https://cwa-union.org/), ver.di in Germany (https://www.verdi.de/), and UNI Global Union (https://uniglobalunion.org/). The
CWA represents flight attendants, telecommunications workers, industrial
workers in the automotive, aerospace, furniture and appliances sectors, public
health care workers, public education employees, journalists, and workers in
the audio-visual industries. ver.di
is a German union of service workers in sectors such as financial services,
culture, media, printing, transport, public services, health care, retail, and
transport. CWA Canada is a regional branch of CWA (https://www.cwa-scacanada.ca/). UNI
Global Union is a global trade union organised in 150 countries. It is a
service union active in sectors such as agency work, care, commerce, finance,
gaming, publishing, printing, ICT services, media, arts, logistics, property
services, professionals, and management. UNI has more than 20 million members[3].
Such large unions can pool significant resources that they utilise in labour
disputes, industrial actions, legal conflicts, public relations, and
campaigning, which empowers them vis-à-vis capital.
Vincent Mosco
(2011, 377) reminds media and communication scholars that they should not
simply focus on “the next new thing” – “new technology, new programming, new
audience”, but also on political questions such as, “will communication workers
of the world unite?”.
Karl Marx’s ideas were a constant
inspiration to Vincent Mosco’s thought, analyses, and works. For example, in
his book Pushbutton Fantasies, he quotes Marx writing that capitalist
technology degrades the worker to “an appendage of the machine” for arguing
that in the age of digital media, digital automation continues “the degradation
of work” (Mosco 1982, 123). in the book The Pay-Per Society. Computers
& Communication in the Information Age, he cites Marx for arguing that
there is a connection between “the means of communication” and “the overall
process of growth or capital accumulation” (Mosco 1989, 49) and that capitalism
incorporates “communication and information technology into its fundamental
processes of production” (Mosco 1989, 50).
In his
discussion of spatialisation as principle of the Political Economy of
Communication, Vincent Mosco (2009, 157) refers to Marx’s insights that
capitalism has the tendency to “annihilate […] space with time” (Marx
1857/1858/1993, 539): “This refers to the growing power of capitalism to use
and improve on the means of transportation and communication, to shrink the
time it takes to move goods, people, and messages over space, thereby
diminishing the significance of spatial distance as a constraint on the
expansion of capital“ (Mosco 2009, 157). Vincent Mosco writes that the Marxian
tradition is committed to “history, the social totality, moral philosophy, and praxis“ (Mosco 2009, 58), which are important principles of
the approach he advocated. In his essay on the “two Marxes”
(Karl Marx and Leo Marx), Vincent Mosco writes that the Political Economy of
Communication has been inspired by Marx’s materialism which concentrated on
“class domination, exploitation, contradiction, struggle, and resistance“ (Mosco 2013, 60). In
the essay “Marx in the Cloud“, he argues that Marx’s notion of the general
intellect should today inspire us to think about the following questions: ”how
can we move the digital world closer to the vision of the General Intellect
where information is a resource available to all, where it is managed by
citizens democratically, where the concept of a public cloud means a digital
world subject to public control rather than one where rights are limited to the
right to purchase digital services?“ (Mosco 2016, 532).
The IAMCR’s 2011
conference took place in Istanbul from July 13 to 17. Accidentally, Vinny Mosco
and I both submitted papers on Marx and communication. Vinny was scheduled to
speak on “Marx is Back, but Which One? On Knowledge Labour and Media Practice“ and I on “The State of Critical Internet Studies“
from a Marxian Political Economy perspective. Vinny could not attend. After the
conference, we started an e-mail exchange on Marx and communication, which led
to the idea that we co-edit a special issue of the open access journal tripleC: Communication, Capitalism & Critique
that focuses on the importance of Marx for the analysis of media and
communication. To my rather dull suggestion we call the special issue “Karl Marx and Critical
Media/Communication Studies Today“, Vinny rightfully
replied that such a title is “a bit awkward“ and instead suggested
”Capitalism, Communication and Class Struggle: The Importance of Karl Marx
Today“ and “Marx is Back: The Importance of Marxist Theory and Research for
Critical Communication Studies Today“ as two alternative options. Vinny knew
how to pinpoint things very well, so we went with the second of his suggestions
that became the special issue’s title. It was published in May 2012 and
consists of 29 contributions comprising around 500 pages (Fuchs and Mosco
2012). To us as editors, the collection’s contributions evidenced that Marx was
indeed back. The essays also show how Marxian-inspired thought helps us to
critically understand media and communication today. We arranged the essays in
four sections: 1) Marx, the Media, Commodities, and Capital Accumulation; 2) Marx
and Ideology Critique; 3) Marx and Media Use; 4) Marx, Alternative/Socialist Media and Social Struggles.
Sometime later,
I met up with David Fasenfest, editor of the
excellent journal Critical Sociology and the book series Studies in
Critical Social Science, at the 2013 European Sociological Association
conference in Turin. David had the idea that works from tripleC
could be reprinted as a book in his series. After consultation, Vinny and I
decided we wanted to take on this offer to publish the Marx special issue as a
two-volume-book: Marx and the Political Economy of the Media; Marx in
the Age of Digital Capitalism (paperback: Fuchs and Mosco 2017a, 2017b;
hardcover: Fuchs and Mosco 2016a, 2016b).
The two volumes also contain additional essays not included in the
original special issue.
It was an absolute pleasure to work together with Vinny. I am sure anyone who has co-operated with him had the same experience. Not only did we share a great interest in the topic of Marx and the Political Economy of Communication and the Media, but it was also a very constructive process and interesting to together discuss all of the contributions, consult on and suggest improvements, etc.
In his contribution to the Marx special issue, Vinny asked: What aspects of Marx’s works are relevant today for Critical Media and Communication Studies?: “The most general answer is all of Marx, from the early work on consciousness, ideology and culture, which has informed critical cultural studies through to the later work on the structure and dynamics of capitalism that provides bedrock for the political economy of communication“ (Mosco 2012, 570). He argues that the Grundrisse and Marx’s journalism are of particular importance. From the Grundrisse, Vincent Mosco writes, we can learn that “communication technology becomes a key tool, along with the development of the means of transportation, in the spatial expansion of capitalism, what we now call globalization“ (571) and that social knowledge (the general intellect) in the course of capitalist development becomes commodified. The general intellect “holds great potential for expanding capitalism into what we now call the knowledge, culture, and information industries“ but “controlling such labour is far more challenging than it is to control and channel manual labour whose knowledge and affect were less consequential to meet the needs of capital“ (573), which implies that knowledge labour also has potentials to resist subsumption under capital and to advance knowledge commons. In respect to Marx as a journalist, Vincent Mosco stresses that “Marx used his journalism to give attention to the critical issues facing the world“ (575), to speak out in favour of “freedom of expression and [in] opposition to censorship“ (575) and to “focus on the major issues facing the world“ (575). He concludes: “Whereas the Grundrisse suggested ways to theorize knowledge and communication labour, his journalism demonstrated how to practice it with passion and intelligence. These are lessons that communication students, and not just Marxist scholars, would do well to learn“ (576).
There are various versions of the Political Economy of Communication. The one inspired by Marx, the Critique of the Political Economy of Communication and the Media, is certainly a very important one that Vincent Mosco greatly helped to advance. We can learn from Vinny’s engagement with Marx that reading Marx in manifold ways helps scholars today to advance the critical analysis of communication and society.
Media are cultural in that they communicate
ideas in public that humans interpret and discuss. In class societies, they are
therefore also sites of struggles over ideas, worldviews, and ideologies. There
are ideologies in the media and ideologies of the media.
In the book The
Digital Sublime, Vincent Mosco (2004) analyses ideologies of the Internet. Myths
are “seductive tales containing promises unfulfilled or even unfulfillable”
(Mosco 2004, 22). They are fictitious, untrue, popular images and narratives
(22). Vincent Mosco coined the notion of the digital sublime, by which he means
myths about computing that claim that digital technologies are new wonders that
by necessity bring about drastic changes. The digital sublime, so to speak, is
technological determinism applied to digital media. Vinny builds on the two historians
and philosophers of science and technology Leo Marx and David E. Nye’s concept
of the technological sublime (see Mosco 2013; Mosco 2004, 22-23):
“Whereas in a sublime encounter in nature
human reason intervenes and triumphs when the imagination finds itself
overwhelmed, in the technological sublime reason had a new meaning. Because
human beings had created the awe-inspiring steamboats, railroads, bridges, and
dams, the sublime object itself was a manifestation of reason. Because the
overwhelming power displayed was human rather than natural, the ‘dialogue‘ was now
not between man and nature but between man and the manmade. […] The nineteenthcentury technological sublime had encouraged men
to believe in their power to manipulate and control the world. Those enthralled
by the dynamic technological, geometrical, electrical, or industrial sublime
felt omnipotence and exaltation, counterpointed by fears of individual
powerlessness and insignificance“ (Nye 1994, 60, 295).
Vincent Mosco shows that the Internet is “a
central force in the growth of [..] central myths of our time” (Mosco 2004,
13). These myths include the claims that the Internet brings about an end of
history and politics where a radically new age starts and peace and democracy
rule forever so that wars and conflicts come to an end, as well as the end of
geography so that humans come together in a global village beyond nationalism
and conflicts, become independent from place, and live in a weightless economy
that stops climate change.
Vincent Mosco
shows how these myths “fall short of reality” (28) and that the Internet “is
indeed a deeply political place” (31). He deconstructs the digital sublime through
a political economy analysis that demonstrates that the Internet is embedded in
commodification, corporate monopolies, neoliberalism, surveillance, warfare,
and crisis tendencies.
The Digital
Sublime is an ideology critique of the Internet. Vincent Mosco reminds us that
ideology matters in the analysis of the political economy of communication
phenomena. Myth “inflects human values with ideology” (Mosco 2004, 30) because
myths naturalise certain realities or constructed realities.
In the book Pushbutton Fantasies: Critical Perspectives on Videotex and Information Technology, Vincent Mosco (1982) analyses videotex’s political economy, which includes the deconstruction of ideologies about videotex that he confronts with the realities of political and economic power underpinning information and communication technologies.
Videotex was a set of interactive information and communication systems that combined computer software and hardware, databases, and data transmission via telephone networks. Related to it was Teletext, an information system that combined textual information, television receivers, and data transmission via broadcasting networks. Videotex was an early form of the contemporary Internet that was, however, not global but nationally contained. In France and Canada, videotex and teletext were developed as public systems. The public postal service and telephone operator Postes, Télégraphes et Téléphones operated the French videotex system Minitel. The Canadian Department of Communications operated the Telidon system, the Canadian version of videotex. In Britain, teletext (Ceefax) was a public system operated by the BBC. Videotex (Prestel) was first a public system run by the Post Office and British Telecom. In 1984, the Thatcher government privatised British Telecom (BT) and Prestel became part of a division of the privatised BT. It was turned into a system operated under capitalist ownership structures. In the USA, videotex development and operation were entirely controlled by capitalist corporations. Knight-Ridder and AT&T operated Viewtron. Prodigy started as a joint venture of CBS (broadcasting corporation), IBM (computing corporation), and Sears, Roebuch and Co. (retail corporation) in 1984. CBS quit its participation in 1986.
In Pushbutton Fantasies, Vincent Mosco challenges videotex ideology, namely “the dominant fantasy” that capitalist videotex systems only have advantages and “will offer masses of people the opportunity to learn, shop, bank, work, play, and generally enrich their lives without ever leaving the living room” (Mosco 1982, ix). He deconstructs ideologies that shaped videotex: Post-industrial ideology claimed that capitalist videotex created wealth for all and a mass of creative, satisfying knowledge jobs. Pluralism claimed that capitalist videotex created a pluralist democracy where everyone was empowered and participated in politics. Mass society thought claimed that capitalist videotex either created a democratic global community or a totalitarian surveillance society. Developmentalism claimed that Western capitalist corporations’ export of capitalist videotex systems to the Global South would create wealth and democracy in poor countries.
Vincent Mosco challenges these claims as ideologies by building on Dallas Smythe’s and Herbert Schiller’s Political Economy of Communication, G. William Domhoff’s power structure analysis, Harry Braverman’s Labour Process Theory, and Immanuel Wallerstein’s World Systems Theory. Analysing the reality of videotex in capitalism, Mosco (1982) shows that videotex helped some to “make money, have more control […] and simply know more” (8) while others faced alienated consumption and alienated labour (135). Building on Dallas Smythe’s (1977) political economy of commercial media and his notions of the audience commodity and audience labour (see also Fuchs 2012), Vincent Mosco (1982, chapter 4) argues that videotex advanced consumer surveillance, turned the home into a factory, undermined privacy and the public sphere by the creation of the “audience sphere”, which means the “intrusion of the audience commodity” into public and private life (111). Videotex extended “the ability of companies to measure audiences, market them, and involve them deeply in the process of their own commercialization” (163).
The dominant development was “corporate uses of videotex for profit in a context of state support” (92) so that transnational corporations made “profits that a deeply oppressed low-wage population in the periphery helps to generate” (163) and videotex was a global power and “an instrument for the expansion of multinational enterprises” (144) that opened “information markets abroad” and domestically (140). “The result of these processes is a growing imbalance in the distribution of information resources. A decreasing number of large organizations control the production and distribution of information. The gap between the information rich and poor grows and thereby contributes to global power divisions” (163).
Political Economy and Ideology Critique have traditionally
been kept separate. For example, Labour Process Analysis often tends to give
little attention to ideology and Critical Discourse Analysis has only little focus
on cultural labour as the process of the cultural production of discourses and
ideologies. By focusing on Ideology Critique and Political Economy at the same
time, Vincent Mosco implicitly makes an argument for seeing Ideology Critique
as a part of Political Economy, as the eighth
principle of the Political Economy of Communication so to speak. Already for
Marx, Ideology Critique was part of Critical Political Economy. He understood
the Critique of Political Economy not just as the analysis of capitalism but
also as the critique of liberal economists’ ideas about capitalism as well as
the analysis of commodity fetishism as an interconnection of capitalist logic,
aesthetics, and ideology. In Capital Volume 1 (Marx 1867/1990), all
three dimensions are present.
Vincent Mosco
argues that the Political Economy of Communication requires theory, methods,
philosophy, and praxis. He ascertains the importance of social science methods,
especially interviewing people, as a rich source of information about media and
society. At the same time, he stresses the importance of analysing how ideology
works and that we can learn important things from cultural artefacts such as
literature, movies, music, theatre, architecture, etc.
In his works, Vincent Mosco for example
analyses as part of his book To the Clouds the cloud as a metaphor and
what we can learn from it for cloud computing today by engaging with Artistophanes’s play The Clouds (first performed 423
BC), the 14th-century spiritual guide The Cloud of the Unknowing, Dave
Mitchell’s 2004 novel Cloud Atlas, and artworks about clouds by Andy
Warhol and Tomás Saraceno (Mosco 2014, chapter 5). In
The Smart City in a Digital World, Vincent Mosco (2019, chapter 7) analyses
how the city is organised in utopian and dystopian imaginaries such as the
writings of the urban planner Ebenezer Howard on utopian cities, the monumentalist architecture advocated by the planner Le
Corbusier, the architectural concepts of the organic city in the work of the
activist and writer Jane Jacobs, and the creative city. In The Digital
Sublime, there is an analysis of the stories, myths, and imaginaries
popular in the context of the rise of the telegraph, electrification, the
telephone, radio, television, and the Internet (Mosco 2004).
Vincent Mosco
understood Political Economy as the bridging of the social sciences, the arts,
and the humanities, sociological and cultural analysis, talk and text,
Political Economy and Cultural Studies, society and
technology, etc. “There
is increasing attention to developing a third way that would neither return to
the world in which the sciences and the humanities fill separate spheres, nor
to a world in which one dominates over the other. Some have argued that this
calls for the formation of a fourth culture, neither science nor art, nor some
combination of the two, but rather a new way of thinking and acting in worlds
described by the two. […] And political economy, especially the political
economy of communication, needs to enter the debate. The latter brings together
what have traditionally been viewed as a social science (political economy)
with an art (communication)“ (Mosco 2009, 235-236).
Given moral philosophy and praxis are two of the seven principles of the Political Economy of Communication that Vincent Mosco advocated, thinking about how to advance democratic communications is an important aspect of that approach. In his works, Vinny gave ample attention to this aspect. As an activist-scholar, he stressed the importance of labour and social struggles and the trade union movement.
Vincent Mosco
writes that “the free spaces in communication include traditional forms, such
as the alternative press, public service (as opposed to state controlled)
broadcasting, as well as new forms, like public access cable channels and
computer networks that open an electronic meeting place through blogging and
social networking“ (Mosco 2009, 153). He argues that
these alternatives are constrained by the ”unequal
structure of representation, of hierarchies organized according to class,
gender, and race“ (154). “What we call the public media is public, not because
it occupies a separate space, relatively free from market considerations, but
because it is constituted out of a particular patterning of processes that
privilege the democratic over commodification“ (154). Vincent
Mosco (2009, 124-125) stresses the importance of media activism and media
reform groups such as Free Press.
Given capitalism
is a contradictory system, Vinny Mosco (1982) argues in his analysis of
videotex’s political economy that videotex had its own contradictions and
cracks (163). He writes that workers and consumers should change the direction
of videotex development and use through social struggles. He envisioned versions
of videotex that empower workers to “control the productive process” (135) and argued
that the public character that was at the heart of videotex in some countries
such as France and Canada should be strengthened. By building on Bertolt
Brecht’s radio theory and Hans Magnus Enzensberger’s
concept of emancipatory media use (167-169), Vincent Mosco argued for turning
videotex into “public interest projects” (174) and advancing “public access to
and control over information technologies such as videotex” (177). He concludes
that Pushbutton Fantasies “is part of the struggle to achieve democratic
control and an equitable distribution of information. It anticipates a time
when these goals are more than visions, more than pushbutton fantasies” (179).
In chapter 2 of his book To the Cloud. Big Data in
a Turbulent World, Vincent Mosco (2014) argues that the history of
computers has featured ideas, projects, and technologies that see information
and information technologies as public utilities that “like roads, water, and electricity“ (18) are often treated as “regulated utilities and
public corporations” (46) in order to curb or prevent capitalist monopoly power.
In subsequent works, Vincent Mosco further developed the idea of a democratic
Internet as a public utility that is an alternative to the capitalist Internet:
“Public utilities would keep public data under citizen
control. The decision to use data for public benefit should be made by citizens
and their representatives whether that means providing it to public
institutions such as schools and health authorities or licensing it to private
entities, which would pay for the right to create platforms that draw from
data. […] Public information utilities would be driven by the commitment to
universal and equal access to open networks. They would support public control over
platforms for social media to create a genuine electronic
commons. They would also promote analog
alternatives to the digital world. Moreover, public information utilities would
provide an essential space for addressing the environmental, privacy and workplace
issues that bedevil the post-Internet world“ (Mosco
2017, 211-212).
Vincent Mosco (2017, chapter 6) stresses
that in order to establish a public Internet, social
struggles, the break-up of tech monopolies, the regulation of commercialism,
the control of electronic waste and pollution, the restoration of privacy, the introduction
of a basic income guarantee, etc. are needed.
Social struggles
would determine the future of the Internet and society:
“The digital world is at a critical juncture represented
by two clashing visions of the information society. The first imagines a
democratic world where information is fully accessible to all citizens as an
essential service. This world manages information through forms of regulation
and control that are governed by representative institutions whose goal is the
fullest possible access for the greatest number of citizens. Governance might
take multiple forms, including different combinations of centralized and
decentralized approaches at local, regional, national, and international
levels. The second imagines a world governed by global corporations and the
surveillance and intelligence arms of national governments“ (Mosco
2016, 516).
Having experienced the
contradictions of life in cities such as New York City, Vinny Mosco had a
social consciousness and cared about and gave attention to cities as social
environments. In the book The Smart City in a Digital World, Vincent
Mosco (2019) analyses the realities, problems, and potentials of smart cities’
political economy. He shows the problems of state-controlled smart cities and
corporate smart cities. As an alternative, he focuses on citizen-led smart
cities and discusses the example of Barcelona. The book shows how the smart
city as one of the contemporary digital sublimes as well as its political
economy work and what democratic alternatives there are. The book ends with a
Manifesto for Smart Cities that outlines a vision of a democratic smart city:
that is based on ten principles:
“People make cities smart. […] Next Internet
systems like the IoT, big data analytics and cloud computing, is first and
foremost to help improve the quality of life and the capabilities of those who
live in cities. It is not principally to expand the profit and power of businesses
or the control of government over its citizens. Smart cities are democratic
cities. Citizens must be involved in decision-making about smart city
applications. […] Smart cities value public space. Data gathered from
smart city projects belongs to the people from whom it is collected. […] Smart
cities share data. […] Citizens can agree to have private and public
institutions make use of their data, but only when all parties are fully
informed and when there is a guarantee that, if people choose not to share data
at any time in the process, there will be no repercussions. Smart cities defend privacy. […] Smart cities do not
discriminate. […] Smart cities preserve the right to communicate.
[…] Smart cities protect the environment. […] Smart cities and their
streets are about people, not cars. […] Smart cities deliver services“ (Mosco
2019, 242-244).
For Vinny Mosco, the emphasis on struggles
for democratic communications that are public goods, democratic systems, and
utilities was an important part of the Political Economy of Communication. His
works show that and how corporate power, authoritarian state power, and
ideological power undermine the democratic power of the media and that
therefore democratic media as part of the public sphere are much needed.
I have an interest in how books end and had a look at
the last sentences in some of Vincent Mosco’s books:
“Critical communication scholars have devoted considerable attention to
understanding how the information society can be a source of liberation for
knowledge workers, not just a means of deepening and extending capital’s
control. If the information society is to be a genuinely democratic one, then
it is time we all paid serious attention to the laboring
of communication” (Mosco and McKercher 2008, 221).
“Whether the reconstitution of the arts and sciences
becomes a project of genuine human liberation or merely another way capitalism
turns creativity into profitable industry will depend on who joins the struggle
to shape this project. Political economists, especially those who study
communication, need to be at its center” (Mosco 2009,
236).
“In the hands of an artist, clouds of data come alive
with the emotional resonance needed to energize an informed response. This
convergence of technology, art and politics renews the hope that dark clouds
are not the only ones on our collective horizon” (Mosco 2014, 226).
“It remains to be seen whether we can build the social
movements essential to bringing about a more democratic and egalitarian
post-Internet world” (Mosco 2017, 212).
The book Pushbutton Fantasies “is part of the struggle to achieve
democratic control and an equitable distribution of information. It anticipates
a time when these goals are more than visions, more than pushbutton fantasies”
(Mosco 1982, 179).
Vincent Mosco concludes his first monograph Broadcasting
in the United States by writing that creating a public broadcasting system
and “the issue of nationalization is not one that has been studied much, or,
for that matter, frequently raised. […] It is time that more attention be paid
to this alternative, if only to advance discussion beyond the instinctive
reaction level. Perhaps, to be successful, proposals to change the broadcasting
system in America need to parallel the profits of the broadcasting networks –
in their immodesty” (Mosco 1979, 131).
All of
these perspectives have in common that they stress the need for liberation and
genuine democracy as well as media that serve these goals. To advance these
visions, critique and activism are needed. The dedication to critical
scholarship guided by the vision of democratic communications, the public good,
and good work, combined with scholarship-activism was characteristic for
Vincent Mosco’s work. These features form the heart of the Critical-Humanist
Political Economy of Communication.
Vinny’s life and
work was based on a deeply Humanist philosophy. He will be missed in many
respects by many people. We should take his life and work as a beacon and model
in our everyday lives and future scholarship. The Critical-Humanist Political
Economy of Communication that Vinny grounded will live on and inspire academics.
Vincent Mosco’s life and work will forever be remembered and will shape future
generations of scholars/activists.
Brophy, Enda
and Vincent Mosco. 2016. Profit and Power. British Marxists on the Political
Economy of the Media. In British Marxism and Cultural Studies, edited by
Philip Bounds and David Berry, 153-181. London: Routledge.
Curran, James. 2014.
Introduction. Jonathan Hardy: Critical Political Economy of the Media,
x-xx. London: Routledge.
Curran, James, Michael Gurevitch,
and Janet Woollacott. The Study of the Media: Theoretical Approaches. 1982. In Culture,
Society and the Media, edited by Michael Gurevitch, Tony Bennett, James Curran and Janet Woollacott,
6-25. London: Routledge.
Fuchs, Christian. 2012. Dallas Smythe Today – The Audience Commodity,
the Digital Labour Debate, Marxist Political Economy
and Critical Theory. Prolegomena to a Digital Labour Theory of Value. tripleC: Communication, Capitalism & Critique
10 (2): 692-740. DOI: https://doi.org/10.31269/triplec.v10i2.443
Fuchs, Christian and Vincent Mosco, eds. 2017a. Marx and the Political Economy of the Media. Studies in Critical Social Sciences Volume 79, edited by David Fasenfest. Chicago, IL: Haymarket Books.
Fuchs, Christian and Vincent Mosco, eds. 2017b. Marx in the Age of Digital Capitalism. Studies in Critical Social Sciences Volume 80, edited by David Fasenfest, Volume 80. Chicago, IL: Haymarket Books.
Fuchs, Christian and Vincent Mosco, eds. 2016a. Marx and the Political Economy of the Media. Studies in Critical Social Sciences Volume 79, edited by David Fasenfest Leiden: Brill.
Fuchs, Christian and Vincent Mosco, eds. 2016b. Marx in the Age of Digital Capitalism. Studies in Critical Social Sciences Volume 80, edited by David Fasenfest. Leiden: Brill.
Fuchs, Christian and Vincent Mosco, eds. 2012. Marx is Back: The Importance of Marxist Theory and Research for Critical Communication Studies Today. tripleC: Communication, Capitalism & Critique 10 (2): 127-632. https://www.triple-c.at/index.php/tripleC/issue/view/25
Hesmondhalgh, David and Sarah Baker.
2011. Creative Labour. Media Work in
Three Cultural Industries. London: Routledge.
Marx,
Karl. 1867/1990. Capital. A Critique of Political Economy. Volume I.
London: Penguin.
Marx,
Karl. 1857/1858/1993. Grundrisse. London: Penguin.
Maxwell, Richard, ed. 2015. The Routledge Companion to Labor and Media. New York: Routledge.
Mosco, Vincent. 2024. Interview on the Political Economy of Communications, the Digital Sublime, Social Movements. Toby Miller’s Cultural Studies Podcast. 10 January 2024, https://www.podbean.com/eas/pb-52q3p-1547627
Mosco, Vincent. 2019. The Smart City in a Digital World. Bingley: Emerald.
Mosco, Vincent. 2017. Becoming Digital. Toward a Post-Internet Society. Bingley: Emerald.
Mosco, Vincent. 2016. Marx in the Cloud. In Marx in the Age of Digital Capitalism, edited by Christian Fuchs and Vincent Mosco, 517-536. Leiden: Brill.
Mosco, Vincent. 2014. To the Cloud. Big Data in a Turbulent World. Boulder, CO: Paradigm.
Mosco, Vincent. 2013. The Two Marxes: Bridging the Political Economy/Technology and Culture Divide. In The International Companion to Media Studies Volume 1, edited by Angharad Valdivia, 59-87. New York: Blackwell.
Mosco, Vincent. 2012. Marx is Back, but Which One? On
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Mosco, Vincent. 2011. The Political Economy of Labor. In The Handbook of Political Economy of Communications, edited by Janet Wasko, Graham Murdock, and Helena Sousa, 358-380. Malden, MA: Wiley-Blackwell.
Mosco, Vincent. 2009. The Political Economy of Communication. London: SAGE. Second edition.
Mosco, Vincent. 2004. The Digital Sublime. Myth, Power, and Cyberspace. Cambridge, MA: The MIT Press.
Mosco, Vincent. 1996. The Political Economy of Communication: Rethinking and Renewal. London: SAGE. First edition.
Mosco, Vincent. 1989. The Pay-Per Society. Computers & Communication in the Information Age. Norwood, NJ: Ablex.
Mosco, Vincent. 1982. Pushbutton Fantasies: Critical Perspectives on Videotex and Information Technology. Norwood, NJ: Ablex.
Mosco, Vincent. 1979. Broadcasting in the United States. Innovative Challenge and Organizational Control. Norwood, NJ: Ablex.
Mosco, Vincent and Catherine McKercher. 2008. The Laboring of Communication. Will Knowledge Workers of the World Unite? Lanham, MD: Lexington Books.
Nye, David E. 1994. American Technological Sublime. Cambridge, MA: The MIT Press.
Qiu, Jack, Richard Maxwell, and Shinjoug Yeo, eds. Forthcoming. The Handbook of Digital Labor. New York: Wiley.
Smythe,
Dallas W. 1977. Communications: Blindspot of Western Marxism. Canadian
Journal of Political and Social Theory 1 (3): 1-27. DOI: https://journals.uvic.ca/index.php/ctheory/article/view/13715
Vincent Mosco’s Family. 2024. Vincent Mosco: In Memoriam. https://carleton.ca/sjc/2024/vincent-mosco-in-memoriam/ (accessed on 13 February 2024).
Christian
Fuchs
Christian Fuchs is a critical theorist. He is co-editor of the journal tripleC: Communication, Capitalism & Critique.
@fuchschristian http://fuchsc.net/
[1] See, for example, Curran (2014), who does not provide a definition of
PEC, but elsewhere writes together with co-authors that what they term the
Political Economy of Media Institutions analyses the media’s “structures of
ownership and control“ and the analysis of how “media and the meanings carried
by their messages are according to this view primarily determined by the
economic base of the organizations in which they are produced“ (Curran,
Gurevitch and Woollacott 1982, 13). This understanding has a strong focus on
structural analysis and economic structures, while giving less attention to
labour as the other side of the economic class relation between capital and
labour that underpins the capitalist economy. It also has less focus on class
struggles and social struggles (praxis). For the analysis of such an approach
to Political Economy of Communication in “narrower terms“ (Brophy and Mosco
2016, 171) and its debates, see Brophy and Mosco (2016).
[2] Naturally, not everyone agrees with extended concepts of knowledge labour. For example, Hesmondhalgh and Baker (2011, 58-60) argue that extended concepts “risk eliminating the specific importance of culture, mediated communication, and of the content of communication products“ (Hesmondhalgh and Baker 2011, 59). Based on a narrow concept of culture, Hesmondhalgh and Baker’s alternative is the narrow definition of cultural and knowledge labour, which risks depoliticising the very concept.
[3] Data source: https://uniglobalunion.org/, accessed on 14 February 14, 2024.